Type Specimen Book

Type Specimen Book for the font
‘Neue Haas Grotesk’, the improved Helvetica. This book was designed to show off the full design of, usage for, and highlights of a specific typeface. Inspired by the design of subway signage and other iconic uses of the more popular version of this font.

I delve into the history of Helvetica and how it differs from this modern version of the iconic font. I explored many different ways to layout and organize the different glyphs and format the pages in a unique and compelling way.

Designed in InDesign and printed on card-stock and glossy letter paper.